The signage you have in your company can impact the way customers perceive your brand. This is because it's a part of how they view you, and people often judge brands based on their physical appearance. A well-designed sign with your business's colors and the right messages will establish an image for potential customers about what your company does and what they should expect from your products. Read on to find out the three vital signs you should have in your business.

Wayfinding

These signs are designed to guide customers around a business space. They are often found in the form of a grid with arrows pointing out different directions while others simply list names like "toilet" or "exit." You can place them on the ground or mount them to a wall, door, or window throughout the building.

Wayfinding signs can be made from various materials depending on where they're installed. Metal or plastic signs with reflective surfaces are ideal for entrances where they can be easily spotted by people driving past them at night. A simple white sign with an arrow or more complicated ones with more information can be mounted on a wall to help customers quickly find products or services.

Reception

These signs are usually found in a business's lobby or waiting area. They tell people how long they will be waiting and if there is an information desk available. Reception signs can be made from various materials depending on where they're installed. Acrylic signs with a white background and black lettering are often used in offices, while metal signs with a background color of your choice can be used in retail spaces.

Reception signs can be used in hotel lobbies, hospitals, and banks to let customers know about various services or a business, hours of operation, and phone numbers for assistance. They should create an impression that the company is well run and professional.

Graphics

Graphics can also be used to attract and give customers directions. They can be made from various materials depending on the size and budget of your company. Some common materials include paper, cloth, and cardboard.

Graphic signs can also come in various forms, such as posters, flyers, T-shirts, and even tattoos. They're mostly used as marketing tools to increase awareness for the company or product being advertised. You can also use them during campaigns to create an emotional response from potential customers.

Indoor signs can be used in different settings to convey various messages. They're an effective way to inform people about what your business is all about and the services it offers. Invest in these signs today to attract more customers and increase your sales.