If your small repair business is getting bigger and you think you need to market more, but worry about costs, there are some fiscally efficient ways to market. If you want to do more than just go off referrals, and you want people in the area to recognize your business name, there are changes you must make. Here are some of the things that you want to look into and invest the money into to see these changes happen.
Corrugated Yard Signs
Corrugated yard signs are a very cost-effective way to help with marketing. These signs will stick in the ground easily, can withstand weathering, and can be moved to the different job sites where you will be working.
You can put the signs on street corners and in a variety of places so people have your business image in their mind, and remember it when they need the services that you offer.
Auto Skin Instead of Paint
Having a vehicle that is marked so people know who you are when you are arrive, and so they can confirm that company you are with when you are at their house is important. Getting a vehicle professionally painted can be expensive.
An auto skin is a vinyl covering that is wrapped tightly around your vehicle and applied professionally but does not damage the paint and is not permanent. This is a very efficient way to get the custom vehicle exterior you want.
Social Media Campaigns
Start social media pages and make sure that you run a campaign to get interaction, followers, and likes. Offer a small discount to anyone that leaves a review after you do work for them, and then run contests for people to share and like your page. This way you get a lot of new potential customers in a short amount of time. Try to post on the page every few days to show jobs and to stay relevant.
There are a lot of different things that you can do that don't have to cost you a lot of money when you are taking a small one-person business and trying to gain momentum. You don't want to be without customers because people don't know that you offer these services, especially if you could be getting the overflow of the large companies that have the customers on a long wait. Make these changes and get more work today.